The B2B growth partner for SaaS companies entering Vietnam
ConvertX is a Ho Chi Minh City-based B2B growth partner for SaaS companies entering Vietnam. We build one growth system that connects content, inbound, marketing automation (HubSpot, Zoho and Zalo) and your CRM, and we measure it by qualified pipeline, not vanity metrics.
Vietnamese B2B buyers research online, then decide through trust
Business buyers in Vietnam validate solutions online long before they speak to sales, then make the final decision through relationships and trust. Foreign SaaS companies often get the first half right and lose deals in the second: the demo goes well, then the deal goes quiet.
- An online presence credible enough to earn the first meeting, in Vietnamese and English
- Follow-up on the channels Vietnamese buyers actually use, including Zalo
- An offline experience (meetings, events, local references) that matches what buyers saw online
Everything a SaaS team needs to win its first Vietnamese customers, and then scale
Vietnam market entry for SaaS
Market intelligence, positioning and a 90-day go-to-market plan that we then execute with you on the ground.
B2B SaaS marketing: SEO, content & demand generation
Inbound, B2B SaaS SEO, ABM, LinkedIn Ads and Google Ads, run as one Growth Engine and measured by qualified pipeline.
Marketing automation & CRM: HubSpot, Zoho, Zalo
Marketing automation, Zalo OA, AI lead scoring and CRM sync. We work with HubSpot, Zoho and ClickUp, so no qualified lead goes cold.
Google Ads & LinkedIn Ads for B2B
Search and LinkedIn campaigns aimed at decision-makers, with conversion tracking working before launch and leads scored in your CRM.
Founder & CEO thought leadership
LinkedIn ghostwriting, PR and podcast booking that turn your leadership team into a trusted local voice.
B2B events & webinars
Webinars and 50–100 guest industry events, with follow-up automation that turns attendees into SQLs.
Brand & market strategy
Industry reports, competitor mapping and a brand strategy deck for repositioning or international expansion.
One system from first touch to signed contract
Most SaaS teams in Vietnam don’t lack sign-ups. They lack qualified buyers. The SaaS B2B Growth Engine is built for exactly that bottleneck: plenty of trials and demo requests, too few real decision-makers, and long multi-stakeholder deals that stall after the demo.
Capture
Dynamic decision-maker capture on sign-up and demo forms, so you know who you’re talking to.
Qualify
AI lead scoring on fit and behaviour, so sales stops chasing students, freelancers and very small accounts.
Follow up
Automated demo follow-up, reminders and proposal delivery via Zalo OA and email.
Sync
Every lead and interaction synced to your CRM (HubSpot, Zoho or ClickUp), with the marketing automation workflows documented for your team.
Measure
SQLs, lead-to-meeting conversion, sales cycle length and CAC on one dashboard.
Built for B2B SaaS, with playbooks for adjacent B2B models
Foreign SaaS companies entering Vietnam
You have product-market fit elsewhere and need a local team that knows how Vietnamese businesses buy, without hiring a full marketing department on day one.
SaaS companies already selling in Vietnam
You have leads, but your lead-to-contract rate isn’t where it should be, or marketing and sales are working in silos, or your HubSpot or Zoho CRM is full of leads that never turn into meetings.
We also run playbooks for B2B eCommerce (wholesale and distributors), EdTech and professional services. 80% of the system is a shared core engine; 20% is tailored to your vertical.
Real results from real B2B companies
1M+ Monthly Website Visits
Generated $1M ARR and successfully hosted a 3-year event series for this EdTech leader.
200+ Qualified Leads / Month
Achieved an 18% lead-to-customer conversion rate through targeted B2B outreach strategies.
Strategy, technology and execution in one team
Understand the market
Industry, competitor and positioning research, plus a review of where your current funnel leaks.
Design the strategy
Messaging, channels and the growth model, built around your ICP and Vietnam’s hybrid buying journey.
Execute
Campaigns, content, events and lead-generation systems, connected to your CRM from day one.
Optimise
Track the data and keep improving conversion at every stage of the pipeline.
Not sure how this differs from a traditional agency? Read ConvertX vs traditional agencies.
Transparent starting prices
| Package | What’s included | Starting from |
|---|---|---|
| B2B Launch Kit | Positioning (ICP, USP), visual identity, 1-page landing page, 3-month content strategy, basic CRM setup | from $2,200 per project (2–3 weeks) |
| Growth Engine | Inbound (SEO, blogs, case studies), ABM for 100 target accounts, email automation, LinkedIn + Google Ads, Data Studio dashboard | from $3,500 per month (depends on ad budget) |
| Thought Leadership Program | Founder/CEO personal-brand audit, ghostwriting (8 LinkedIn posts, 1 blog, 1 video per month), PR and podcast booking | from $1,500 per month |
| B2B Event & Partnership Accelerator | Event concept, promotion, onsite/online operation, follow-up automation | webinars from $1,000; offline events (50–100 guests) from $2,300 per event |
| CRM + Automation Optimization | HubSpot / Zoho CRM audit & optimisation, marketing automation workflows, lead scoring, KPI dashboard, team training (HubSpot, Zoho, ClickUp) | from $1,200 per project |
| Market Intelligence & Brand Strategy | Industry report, competitor mapping, brand audit, brand strategy deck | from $2,750 per project (4–6 weeks) |
| Brand Repositioning Combo | Market Intelligence + B2B Launch Kit | from $3,900 |
Prices in USD are starting points. Every proposal is tailored to your goals, scope and ad budget after a free funnel audit. See full pricing, scope, and outcomes.
Frequently asked questions
What does ConvertX do?
ConvertX is a Ho Chi Minh City-based B2B growth partner for SaaS companies entering Vietnam. We combine strategy, content, inbound marketing, AI automation (including Zalo) and CRM into one growth system, measured by business outcomes such as SQLs, sales cycle length and customer acquisition cost.
Which companies is ConvertX a good fit for?
B2B SaaS companies are our anchor segment, especially foreign SaaS companies entering Vietnam and SaaS teams that already get sign-ups but struggle to turn them into qualified buyers. We also work with B2B eCommerce, EdTech and professional services companies.
Where is ConvertX based?
ConvertX is based in District 3, Ho Chi Minh City, Vietnam, and works with companies across Vietnam and with international teams entering the market.
How is ConvertX different from a traditional marketing agency?
Traditional agencies usually sell separate tasks such as posts, ads or design and report on reach. ConvertX builds one connected system from first touch to signed contract and reports on pipeline: SQLs, sales cycle and CAC.
How much does ConvertX cost?
Packages start from $1,200 per project for a CRM and automation project, from $2,200 per project for the B2B Launch Kit, and from $3,500 per month for the Growth Engine, depending on ad budget. Every proposal is tailored.
Do you set up and automate HubSpot or Zoho CRM?
Yes. Our CRM + Automation Optimization project covers CRM audit and optimisation, marketing automation workflows, lead scoring, a KPI dashboard and team training for HubSpot, Zoho or ClickUp. It starts from $1,200 per project, and every proposal is tailored after a free funnel audit.
Do you run Google Ads for B2B SaaS?
Yes. Google Ads and LinkedIn Ads are part of the Growth Engine (from $3,500 per month, depending on ad budget). We set up conversion tracking before launch and optimise on qualified leads in your CRM, not clicks.
How do we get started?
Book a strategy call. We start with a free funnel audit that shows where your pipeline leaks and what to fix first.
Find out where your Vietnam pipeline leaks
Book a strategy call and get a free funnel audit. We’ll review your positioning, lead flow and follow-up, then show you what to fix first.
- A free funnel audit with concrete next steps
- Talk to people who understand marketing, sales and technology
- No obligation
Email bao.ngo@convertx.biz · Call +84 908 734 657
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