The SaaS marketing agency in Vietnam built around qualified pipeline
Sign-ups are easy to buy. Qualified buyers aren’t. ConvertX runs B2B SaaS marketing in Vietnam as one Growth Engine, from content and campaigns to AI lead scoring, Zalo follow-up and CRM, so your sales team spends its time on real decision-makers.
Plenty of sign-ups, too few qualified buyers
This is the most common bottleneck we see in B2B SaaS: the trial and demo numbers look healthy, but most leads are students, freelancers or very small accounts. Sales wastes time, real decision-makers wait, and multi-stakeholder deals stall after the demo. You don’t need more form fills. You need fewer junk leads and more qualified ones.
No idea which lead to call first
Every sign-up lands in one list, so sales works it top to bottom.
Demos that go quiet
Without timed follow-up for every stakeholder, good demos don’t turn into proposals.
Marketing and sales in silos
Marketing reports leads; sales reports deals; nobody owns the gap in between.
Channel spend you can’t trace
Ads, content and events run separately, with no view of which one drives revenue.
What a SaaS marketing agency in Vietnam should actually build
Our SaaS B2B Growth Engine combines an 80% core system with a 20% SaaS playbook. The core is the same proven engine across clients; the playbook is tuned to how SaaS products generate trials, run demos and close deals.
Decision-maker capture
Sign-up and demo forms that identify company, role and buying intent, without hurting conversion.
AI lead scoring
Trial and demo leads scored on fit and behaviour, so sales knows who to call first.
Automated demo follow-up
Timed follow-up after every demo, including proposals and pricing delivered via Zalo OA.
CRM sync
One pipeline across marketing and sales in HubSpot, Zoho or ClickUp.
Pipeline dashboard
SQLs, lead-to-meeting conversion, sales cycle and CAC reported weekly, not reach and likes.
B2B SaaS demand generation, from first search to booked meeting
Demand generation for B2B SaaS is the work from the first search or ad through to a booked meeting: B2B SaaS SEO and content, Google Ads and LinkedIn Ads, marketing automation, and lead scoring in the CRM. We measure it by qualified pipeline, not form fills.
SaaS marketing services we run in Vietnam
B2B SaaS SEO & content marketing
Vietnamese and English content, B2B SaaS SEO, blogs and case studies that answer the questions your buyers research before they talk to sales.
Account-based marketing
Targeted campaigns to a list of up to 100 ideal-customer accounts, across LinkedIn, email and events.
Google Ads & LinkedIn Ads for B2B
Google Ads and LinkedIn Ads aimed at decision-makers, optimised on SQLs and lead-to-meeting conversion rather than clicks, with conversion tracking set up before launch.
Marketing automation: HubSpot, Zoho, email & Zalo
Nurture, demo follow-up and reminders on email and Zalo. We work with HubSpot, Zoho and ClickUp. See Zalo automation & CRM.
Founder thought leadership
LinkedIn ghostwriting, PR and podcast booking for SaaS founders and country leads.
Webinars & events
Product webinars and industry events with automated follow-up that turns attendees into pipeline.
Marketing operations & RevOps
We own and maintain the CRM properties, workflows and reports that connect marketing to sales, so the handoff from lead to meeting doesn’t break.
Entering Vietnam for the first time? Start with Vietnam market entry for SaaS.
We report on pipeline, not vanity metrics
| Typical agency report | ConvertX report |
|---|---|
| Impressions, reach, likes | Sales-qualified leads (SQLs) by channel |
| Number of posts and campaigns | Lead-to-SQL and SQL-to-deal conversion rates |
| Cost per click | Cost per qualified lead and customer acquisition cost (CAC) |
| Leads handed to sales | Lead-to-meeting and meeting-to-SQL conversion, plus sales cycle length and pipeline value in your CRM |
Growth Engine engagements are planned against targets such as monthly MQL volume, website traffic growth and cost per lead. We agree on these targets with you at the start.
Who we’re a good fit for, and who we’re not
A good fit
- B2B SaaS companies selling to Vietnamese businesses, local or foreign
- Teams with sign-ups or demo requests but a low lead-to-contract rate
- Founders who want one accountable partner across marketing, automation and CRM
Probably not a fit
- You only need a few one-off posts or a single ad campaign at the lowest price
- You measure success by reach and likes rather than pipeline
- You’re not ready to share CRM and sales data
Not sure yet? Our free funnel audit is a low-risk way to find out where your pipeline leaks before you commit to a retainer.
How engagements and pricing work
| Option | Best for | Starting from |
|---|---|---|
| Free funnel audit | Finding where your pipeline leaks | Free |
| CRM + Automation Optimization | Fixing HubSpot, Zoho or ClickUp lead scoring, workflows and dashboards | from $1,200 per project |
| Growth Engine | Consistent qualified lead flow | from $3,500 per month (depends on ad budget) |
| Growth Loop Combo | Scaling lead generation and sales together (Growth Engine + CRM Optimization) | from $4,700 per month |
| Thought Leadership Program | Founder-led trust and inbound | from $1,500 per month |
Prices in USD are starting points. Every proposal is tailored to your goals, scope and ad budget after a free funnel audit. See full pricing, scope, and outcomes.
Results from B2B companies in Vietnam
1M+ Monthly Website Visits
Generated $1M ARR and successfully hosted a 3-year event series for this EdTech leader.
200+ Qualified Leads / Month
Achieved an 18% lead-to-customer conversion rate through targeted B2B outreach strategies.
Frequently asked questions
What does a SaaS marketing agency in Vietnam do?
A SaaS marketing agency in Vietnam helps software companies attract, qualify and convert business buyers in the Vietnamese market. At ConvertX that means inbound and SEO, LinkedIn and Google Ads, account-based marketing, AI lead scoring, automated follow-up via email and Zalo, and CRM integration, all measured by qualified pipeline.
How is ConvertX different from other SaaS marketing agencies?
We build one connected system instead of selling separate tasks, we qualify leads with AI lead scoring before they reach sales, and we use local channels such as Zalo for follow-up. We report on SQLs, sales cycle and CAC.
Do you only work with SaaS companies?
B2B SaaS is our anchor segment. We also run playbooks for B2B eCommerce (wholesale and distributors), EdTech and professional services.
Which CRMs do you work with?
We regularly work with HubSpot, Zoho and ClickUp, and can audit and connect other CRMs on request.
Do you run campaigns in English and Vietnamese?
Yes. We create Vietnamese content for local buyers and work in English with international teams.
How much does SaaS marketing with ConvertX cost?
The Growth Engine starts from $3,500 per month, depending on ad budget. CRM and automation projects start from $1,200 per project. We start with a free funnel audit.
Do you offer demand generation for B2B SaaS?
Yes. Demand generation is what the Growth Engine runs: inbound and B2B SaaS SEO, account-based marketing, LinkedIn Ads and Google Ads, and email and Zalo marketing automation. It starts from $3,500 per month, depending on ad budget. Every proposal is tailored after a free funnel audit.
Can you audit our HubSpot setup?
Yes. We start with a free funnel audit, then the CRM + Automation Optimization project (from $1,200 per project) covers CRM audit and optimisation, marketing automation workflows and lead scoring. We work with HubSpot, Zoho and ClickUp.
What is lead-to-meeting conversion and why do you track it?
Lead-to-meeting conversion is the share of qualified leads that book a meeting. We track it because a form fill is not a sales conversation, and it shows whether marketing is handing sales people who will actually take a meeting.
Can you act as our marketing operations team?
Yes. We run ongoing marketing operations and RevOps, maintaining the CRM, workflows, lead scoring and reporting month to month so the handoff from lead to meeting does not break. We work with HubSpot, Zoho and ClickUp. Every proposal is tailored after a free funnel audit.
Turn sign-ups into qualified pipeline
Share your current funnel numbers and we’ll show you where qualified buyers are leaking, with a free funnel audit.
- A free funnel audit for your SaaS pipeline
- Recommendations on lead scoring, follow-up and channels
- No obligation
Email bao.ngo@convertx.biz · Call +84 908 734 657
Request received!
Thank you for reaching out. One of our growth strategists will get back to you within 24 hours to schedule your call.